Podcast Industry Statistics 2025 – Global Market Size and Growth
Last update: March 13, 2025
2025 Gen Z podcast fan survey
Read the report
Read the full report online here.
Survey overview and data
From February 5 to March 5, 2025, I surveyed “Gen Z podcast fans.”
- Survey form
- Survey results data (Google Sheets)
- Download raw survey results (CSV)
How many responses did you get?
In total, we had 102 legitimate respondents, aged 13-29.
This might seem like a small sample, but it’s in line with much larger studies done by big firms:
- Edison Research’s 2024 Infinite Dial survey had a total sample of 1,086 people (aged 12-100). It’s possible they only had a few hundred respondents in the 13-29 age range.
- When the Morning Consult did their survey in 2020, they were only able to get 320 Gen Z respondents.
The point being: Gen Z is a difficult generation to reach, even by larger research firms. A full-scale research study incorporating surveys by one of these firms can cost between $20,000-$100,000 depending on the scope.
All of that said, I would like to commission a bigger study of Gen Z podcast consumers in the future to test my initial results.
How does these results compare with other studies?
Our study mirrors findings in separate studies from Morning Consult (as mentioned above) and “Online Audio Brand Used Most Often in Edison Research’s 2024 Infinite Dial:
Amongst those aged 12-34, the “audio brand used the most often:”
- 55% used Spotify
- 14% used YouTube Music
- 17% used Apple Music
Interestingly, Edison Research’s 2023 Gen Z Podcast Listener report doesn’t include data on which podcast app Gen Z prefers. However, they did find that 77% of respondents aged 13-24 had listened to an audio podcast.
How the survey was distributed
The survey was primarily distributed via these channels:
- The /r/genZ sub-reddit (with moderator approval)
- Reddit ads targeting Gen Z users
- Tumblr ads targeting users aged 13-28
- Through newsletters, social media